The White Label Models section focuses on different models of collaboration between online casino operators and white label platform providers.

White label solutions allow you to run casinos on a ready-made infrastructure. However, the financial structure of such projects may differ depending on the chosen model of cooperation.

Platform providers offer different payment schemes: revenue sharing, fixed payments or hybrid models. These mechanisms determine the distribution of profits and responsibility of the parties.

The section systematizes the main models of white label cooperation in the iGaming industry.


Main White Label models

The industry uses several models of collaboration.

ModelDescription
Revenue share modelRevenue split between operator and platform
Fixed fee modelFixed Platform Fee
Hybrid modelCombined payment model
Turnkey platform modelComplete turnkey platform
Managed casino modelManaged Casino Model

These models determine the structure of the online casino business.


Revenue Share model

Revenue Share is one of the most common models.

ParameterDescription
Revenue distributionRevenue split between parties
Platform service coveragePlatform provides technical infrastructure
Operator responsibilitiesOperator is responsible for brand and marketing
Game revenue sharingGame product revenue split
Long-term partnership modelLong-term cooperation model

This scheme reduces the starting cost of the operator.


Fixed Fee model

In the fixed fee model, the operator pays to use the platform.

ParameterDescription
Platform licensing feePlatform License Fee
Independent revenue controlOperator retains all revenue
Operational cost structureFixed operating expenses
Platform service subscriptionSubscription to platform services
Infrastructure accessAccess to gaming infrastructure

This model is more commonly used by large operators.


Hybrid White Label model

Hybrid model combines several payment schemes.

ComponentDescription
Reduced platform feesReduced fixed payments
Partial revenue sharePartial income sharing
Flexible financial structureFlexible financial structure
Custom partnership agreementsIndividual partnership terms
Shared operational responsibilitiesSeparation of operational responsibilities

The hybrid model allows you to balance expenses and income.


Collaboration architecture

White Label collaboration includes several members.

ParticipantRole
Platform providerPlatform Provider
Casino operatorOnline casino operator
Game providersGaming Product Providers
Payment providersPayment providers
Affiliate partnersPartner networks

Each participant receives a share of the income depending on the model of cooperation.


What topics are revealed in the section

The materials of the section are devoted to the financial models of white label platforms.

DirectionDescription
Casino platform revenue modelsPlatform revenue models
Operator partnership structuresOperator Partnership Structures
White label licensing modelsPlatform Licensing Models
Platform revenue distributionPlatform Revenue Sharing
iGaming business partnershipsiGaming Partner Models

These topics help to understand the economics of white label business.


Purpose of the section

The White Label Models section organizes materials on collaboration models in white label casinos.

He's being helpful:
  • understand the financial models of white label platforms
  • study income distribution schemes
  • understand the partner structures of iGaming
  • see the economics of white label business

The section explains which models are used to launch and manage online casinos based on ready-made platforms.