The B2B Revenue Models section focuses on the revenue models of companies operating in the B2B segment of the iGaming industry.

B2B providers provide technology solutions for casino operators and betting platforms. These can be game studios, content aggregators, platform software providers and infrastructure services.

Each category of B2B providers uses their own monetization models, which determine the structure of income and partnerships with operators.

Understanding B2B income models is important for evaluating the economic architecture of the iGaming industry.


Key B2B revenue models

B2B companies use several types of financial models.

ModelDescription
Revenue share modelRevenue sharing between partners
Platform licensing feePlatform Licensing
Game content feeGaming Commission
Integration service feeIntegration Services Fee
Hybrid revenue modelCombined revenue model

These models are used by various technology providers.


Platform provider revenue

Platform providers generate revenue through the use of infrastructure.

Source of incomeDescription
Platform licensingSoftware Licensing
Operator platform feesCarrier Platform Commissions
Infrastructure servicesInfrastructure services
Technical support servicesTechnical support
Managed platform servicesManaged Platform Services

These sources form the income of platform companies.


Content aggregator revenue

Aggregators receive income from the distribution of game content.

Source of incomeDescription
Game distribution commissionsGame distribution fees
Provider onboarding feesProvider connection fees
Content management servicesContent Management Services
API integration servicesIntegration API Services
Catalog management systemsGame Catalog Management

Such models allow game ecosystems to scale.


Game studio revenue

Game providers use their own revenue models.

Source of incomeDescription
Game revenue shareShare of gaming revenue
Content licensing feesGame Licensing
Exclusive game agreementsExclusive gaming contracts
Distribution partnershipsDistribution partnerships
Content marketplace salesSales on content platforms

These models shape the economics of gaming studios.


iGaming B2B Architecture

The financial structure of the B2B market includes several levels.

LevelAppointment
Casino operator layerCasino Operators Revenue
Platform provider layerPlatform provider revenue
Game studio layerGame studio revenue
Content aggregation layerIncome of aggregators
Infrastructure service layerInfrastructure services revenue

This structure reflects the distribution of industry revenues.


What topics are revealed in the section

The materials of the section are devoted to B2B income models of companies.

DirectionDescription
Platform monetization modelsPlatform monetization models
Game provider revenue systemsGame studio revenue
Aggregation revenue modelsIncome of aggregators
iGaming infrastructure economicsiGaming Infrastructure Economics
B2B partnership financial modelsPartnership financial models

These topics help to understand the economic architecture of the industry.


Purpose of the section

The B2B Revenue Models section organizes materials on the B2B revenue models of companies in the iGaming industry.

He's being helpful:
  • understand the financial models of B2B providers
  • explore the monetization of platform solutions
  • understand the economy of game studios and aggregators
  • see the tech ecosystem's revenue structure

The section explains how the revenues of companies operating in the B2B iGaming segment are formed.