Content Guidelines B2B Reference Hub describes the rules for the preparation and design of materials that are published on the platform. These rules help maintain a single standard for the structure, terminology and presentation of information about iGaming industry technologies.
The content of the project is aimed at the B2B audience and is devoted to the analysis of companies, platforms, software solutions and the technological infrastructure of the industry.
Content Preparation Philosophy
B2B Reference Hub materials are created according to uniform editorial principles.
1. structured information delivery
2. neutral analytical style
3. use of professional terminology
4. lack of advertising wording
5. logical organization of materials
This model helps to create an understandable and systematic knowledge base.
Types of materials on the platform
The site uses different types of pages, each of which has a separate role in the knowledge structure.
| Page type | Appointment |
|---|---|
| Hub pages | Overview of Key Industry Segments |
| Provider pages | Description of companies and solution providers |
| Category pages | Individual Process Area Pages |
| Wiki pages | History and development of the industry |
| Glossary pages | Industry Terminology and Definitions |
This separation helps structure information about iGaming's technology infrastructure.
Material structure
Project materials are built on a logical structure that helps the reader quickly understand the content of the page.
Typically, the material includes:- introductory topic description
- Explain the role of the solution or company
- description of the process model
- solution architecture analysis
- an overview of integration opportunities
This structure helps to systematically reveal the topics of the industry.
Use of terminology
B2B Reference Hub content uses professional iGaming industry terminology. It is important to avoid ambiguous wording and use definitions that are accepted in the industry.
Basic rules:- use of industry standard terms
- common spelling of technology names
- correct definition of company roles
- separation of different types of B2B solutions
This helps to maintain the accuracy and clarity of the materials.
Content neutrality
The project adheres to a neutral analytical approach. The platform does not promote individual companies or publish promotional material.
Content is created based on the following rules:- lack of promotional appeals
- objective description of companies
- uniform information delivery
- focus on the tech side of the industry
This approach helps to maintain the independent nature of the knowledge base.
Content update
The iGaming industry is actively developing, so the project materials can be updated as new technological solutions and companies appear.
Updates may include:- adding new platforms and providers
- refinement of technology descriptions
- terminology update
- expansion of analytical materials
Regular updates help keep the knowledge base up to date.
Purpose of content rules
Content Guidelines help form a single standard for publishing content to the platform.
These rules allow:- Maintain a consistent article format
- Improve readability
- maintain accuracy of terminology
- build a structured knowledge base
Thanks to this, the B2B Reference Hub is developing as a professional reference project about the technological infrastructure of the iGaming industry.